So what is Brand?
Let's pretend it's a Bath Duck.
Brand is a result. Here's how to break it down.
Purpose: A friendly, playful duck made to make bathtime fun, not boring.
Story: The tale of a water-loving, splashy duck companion.
Visuals: A yellow, rubbery duck with a smiley face and squeaker.
Assets - Its bright color and iconic squeaker fuel imagination.
Promise - Transforming a mundane task into an entertaining experience.
Relevance - Fitting perfectly into the wonderful world of bathtime.
Consistency - Always the same look, feel and delightful duck persona.
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'Brand in a Day' Workbook
Built by Founders, for Founders.
STORYBORD: (noun) Disruptive app integrating principles of visual planning, design and systems thinking with strategic brand development. (verb) The act of 1. Storybording; 2. Alchemising raw ideas into story blocks.